Book Launches: Games of Strategy

You’ve written your book. Now you can just sit back and relax. Nothing else remains to be done. Simply hit the “Publish” button and watch hundreds of eager readers flock to your novel as you grin in wild ecstasy.


(If only…)

An author’s job does not end with writing their book — at least, not if they’re a self-published author planning to take charge of marketing their title. A feature of a well-thought-out marketing campaign is an equally well-thought-out book launch. What is a book launch, you ask? Allow me to illustrate:


Now, just imagine that on the nose of this rocket lies your novel, and outer space — in this elaborate analogy — represents potential readers. Got it? Good! You understand what a book launch is.

If your book launch plan is a good one, you increase the chances that your novel will reach it’s intended destination and, consequently, that you and your closest loved ones will be able to celebrate like these guys:

If your book launch plan isn’t too great, and if there are infirmities in your rocket, you increase the odds that this will happen:

Most probably, only those who gathered to watch your rocket take off — and maybe a few others — will learn about your book. (Ouch!)

The main point to draw from the preceding is the following: the importance of a well-thought-out book launch cannot be overemphasized. With this in mind, I’d like to share a post published by author Joynell Schultz in which she discusses the specifics of her marketing plan. It’s a terrific read filled with no dearth of useful resources. Undoubtedly, you’ll be able to borrow a few ideas from her; I sure did!

Without further ado, here’s the post in question:

Is there such thing as a perfect book launch? I have my new novel, Blood & Holy Water, set to launch this week. I’ve done a pile of reading, listened to as many podcasts and webinars as I could find, and spoke with other indie authors on successful techniques. As I’ve mentioned in past posts, just […]

via Planning the “PERFECT” Book Launch — Joynell Schultz


19 Self-editing Tips

I came across this post earlier today and I had to share it with you all. It’ll undoubtedly be of use to fellow writers. 😉


Help! Help!

Now that I’ve published my first novel, To Hunt a Sub, I can say from experience that writing it and editing it took equally long periods of time (and marketing is just as involved). After finishing the final rough draft (yeah, sure) and before emailing it to an editor, I wanted it as clean possible. I searched through a wide collection of self-editing books like these:

The Novel Writer’s Toolkit by Bob Mayer

Self-editing for Fiction Writers by Renni Browne

The Marshall Plan for Novel Writing by Evan Marshall

…and came up with a list of fixes that I felt would not only clean up grammar and editing, but the voice and pacing that seemed to bog my story down. Here are ideas you might like:

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A Few Notes on Editing

Questions answered in today’s video:

  • Can you explain what editing entails? What issues am I supposed to be addressing/focusing on during the editing process?
  • Should I edit my own novel?
  • I’ve decided in favor of self-editing. When should I start editing my novel?
  • How many rounds of editing should my manuscript be subjected to?
  • I’m done editing. Now what?

My Book Printing Experience

Hello, everyone! I’ve just posted a new video onto my YouTube channel. In it, I talk about what it was like working with the following printing companies:

  • TheBookPatch
  • BookPrintOnDemand
  • CreateSpace

Press play to learn a bit about what I felt were the pros and cons of each company. Perhaps it’ll help you decide if you’d be interested in working with any of these printers. 🙂